Showing posts with label Fiat. Show all posts
Showing posts with label Fiat. Show all posts

Monday, January 7, 2013

2013 Fiat 500e Rated for 108 MPGe on the Highway【Video】


Fiat unveiled its latest Fiat 500e electric car for 2013. The 2013 Fiat 500e is rated at 122 MPGe in city driving and 108 MPGe on the highway. The highway driving figure is best among EVs.

The Fiat 500e features an all-new, battery-electric powertrain with 111 hp and recharges in less than four hours with a Level 2 (240 volt) on-board charging module. The Fiat 500e will go on sale in California starting in the second quarter of this year.

Like the Spark EV, the 500e has more power than its gasoline-powered sibling, although in the case of the Fiat, the difference is only 10 hp, compared to the 50-hp difference between the gas-powered Spark and the Spark EV.

The 2013 500e, which is the electric version of the 500, is powered by a 111 horsepower electric motor. It recharges in less than 4 hours with a 240-volt outlet. The exterior of the 500e remains almost identical to the gas powered 500 models, but gets distinctive styling cues that also contribute to a 13 percent improvement in aerodynamics.




Press Release

2013 Fiat 500e Offers Unsurpassed 108 Highway MPGe Rating and Class-Leading 87 Miles of Driving Range

  • Industry-best 108 MPGe highway rating
  • Best-in-class EPA combined city/highway estimated driving range of 87 miles
  • Unsurpassed frugality with EPA-estimated annual fuel-equivalent cost of $500
  • EPA fuel consumption rate of just 29 kilowatt hours (kWh) per 100 miles
  • Fiat 500e arrives at FIAT Studios in California in second-quarter 2013
  • January 4, 2013 , Auburn Hills, Mich. - The Environmental Protection Agency (EPA) has rated the stylish Fiat 500e's highway-cycle performance at 108 MPGe, which is unsurpassed by any electric vehicle (EV) on the U.S. market.

MPGe is the EPA-devised measure for determining how many miles an EV can travel on a quantity of battery-generated electricity that has same energy content as a gallon of gasoline.

EPA testing also has indicated that, when fully charged, the Fiat 500e will travel about 87 miles, which is best-in-class and better than all U.S.-market EVs produced by high-volume manufacturers.

In addition, the EPA estimates the annual cost to power the Fiat 500e is, coincidentally, $500.

The estimate is calculated by factoring electricity price projections into 15,000 miles of travel at a vehicle's combined city/highway performance rating. The Fiat 500e has a 116-MPGe city/highway rating; its city-cycle rating is 122 MPGe.

“The FIAT brand is about unique Italian style, fuel efficiency and great value. Now we have taken a page from our own playbook to change the expectations of what an electric vehicle can be,” said Tim Kuniskis, Head of FIAT Brand North America. “Our environmentally sexy Fiat 500e offers a design proposition like no other, while delivering unsurpassed MPGe and class-leading range making our 500e a serious contender in the market.”

EPA testing estimates the car’s energy-consumption rate at just 29 kilowatt hours (kWh) per 100 miles. Further, the Fiat 500e scores a perfect "10" on two EPA scales that reward vehicles for low tailpipe emissions.

The battery-electric Fiat 500e is, of course, a zero-emissions vehicle.

The 2013 500e builds on the Fiat brand's successful small-car formula, while adding an all-new, battery-electric powertrain that produces 111 horsepower (83 kW). It recharges in less than 4 hours with its Level 2 (240 volt) on-board charging module (OBCM).

Supplementing its distinctive styling cues are eight efficiency-inspired exterior enhancements that contribute to a 13 percent improvement in aerodynamics, compared with the already fashionable Fiat 500 Lounge.

The Fiat 500e arrives at FIAT Studios in California in second-quarter 2013.

Friday, October 12, 2012

Fiat 500 Beach Cruiser Concept Unveiled Ahead of SEMA Show Debut


About a month ago, the Chrysler Group announced plans to display more than 20 Mopar-prepped Chrysler, Jeep, Dodge, Ram, Fiat and SRT brand concept vehicles and project cars at the 2012 SEMA aftermarket show, which takes place from October 30 through November 2 at the Las Vegas Convention Center.

Today, we get our first glimpse of one of those models and in particular, the Fiat 500 Beach Cruiser that was revealed during a special event at Mopar’s Accessory and Performance Lab in Michigan.

Read more »

Thursday, October 11, 2012

Is Fiat Flirting with Suzuki as a Response to the VW Group Wanting to Buy Alfa Romeo?


VW’s Chairman Ferdinand Piech and Fiat-Chrysler CEO Sergio Marchionne, two of the European automotive industry’s most prominent executives, have presumably read Sun Tzu’s Art of War and are aware of this excerpt:

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

The two groups are currently involved, if not in war, then certainly in a peculiar game of strategy and tactics – and there is no way of knowing who will come up trumps.

Read more »

Fiat-Chrysler CEO Marchionne Says European Car Market Won’t Recover Without EU Intervention


If anything, Sergio Marchionne is a man who speaks his mind – a bit too often, some might say. Still, the CEO of the Fiat-Chrysler group is deeply concerned about the drop in European car sales and he thinks something should be done about it.

Marchionne, who is also the head of ACEA, the European auto manufacturers’ association, is strongly endorsing the idea that there should be a European Union-led coordinated strategy if the industry is to survive.

“I am concerned that if we don’t find a collective will to resolve this at a European level, it is going to become a permanent crisis”, he said on Wednesday, October 10.

Read more »

Wednesday, October 10, 2012

1971 Fiat 500 L Formerly Owned by British PM David Cameron to be Auctioned Off


In 1998, a 32-year old Etonian named David Cameron, who at the time, worked for the Conservative Research Department, bought a 1971 Fiat 500 L as a surprise birthday gift for his wife, Samantha.

Fast forward 12 years to 2010 and said Brit assumes the office of British Prime Minister. The classic Cinquecento had been sold to a new owner 10 years after the Camerons acquired it, having covered a mere 1,000 miles in it.

Read more »

Tuesday, October 9, 2012

Fiat-Chrysler CEO to Announce 2013-2014 Sales Projection on October 30, Attacks VEBA


It’s not the best of times to be a Chrysler-Fiat executive, never mind the group's CEO. Sales keep falling due to the European crisis, your Italian factories are operating at less than 50 percent of their capacity and you have postponed the long-awaited return of Alfa Romeo to the U.S. market more times than even you can recall.

At the same time, the local government and workers’ unions are, understandably, pressuring you to keep your factories operational.

Nevertheless, Sergio Marchionne isn’t willing to give up so easily. In fact, he has already met with the Italian PM and assured him that even though he won't implement the €20 billion (US$26 billion) investment plan that he announced last year, he won’t close any plants either.

Read more »

Tuesday, October 2, 2012

Fiat and Mazda Partnership Could Blossom and Even Include SkyActiv Technologies


It’s been about four months since Fiat and Mazda announced that they would share the next generation’s MX-5/Miata platform. Each company would develop its own version of the rear-wheel drive roadster, using its own powertrains and distinctive design.

After the announcement, Fiat CEO Sergio Marchionne said that he is open to discussions for a much deeper collaboration with the Hiroshima-based manufacturer, as his company “will continue to look at bilateral arrangements”.

Only a few days later, Fiat Chairman John Elkann said the Italian carmaker has no plans to buy a stake in Mazda during a shareholders meeting.

Read more »

Saturday, September 29, 2012

New Fiat Panda 4x4 and 'Giusy' Miss Italia 2012 Hit the Paris Auto Show Catwalk [w/Videos]


The big news for Fiat at the 2012 Mondial de l'Automobile was the world premiere of three new additions to the Panda range, namely the 4x4, Trekking and Natural Power models.

And they weren't along as the cars were joined at the presentation by Miss Italia 2012, 19-year old Giusy Buscemi from Sicily. In case you wondering why, Fiat happens to be one of the official sponsors of the Miss Italia pageant with the latest generation of the Panda being the official car of the event.

Read more »

Chrysler Group Preparing More Than 20 Mopar Concepts for SEMA Show


There is no other better place in the world for Chrysler's official tuning arm Mopar to display its goods than the automotive aftermarket bonanza that is the annual SEMA Show in Las Vegas.

At this year's event, which runs from October 30 to November 2, the company plans to bring more than 20 new Moparized Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles.

Read more »

Monday, September 24, 2012

Fiat Pledges to Keep Italian Plants, Shift Focus to Foreign Markets by Building Chrysler Models


As expected after last week’s announcement, on Saturday, Italian Prime Minister Mario Monti met with Fiat CEO Sergio Marchionne and the company's Chairman and heir to the Agnelli family empire, John Elkann, to discuss the automaker’s future in the country.

The meeting was arranged after rumors surfaced that Fiat, which is expected to lose around €700 million (US$904.5 million) this year due to a sales slump in the European market, is considering closing some of its plants and moving production out of Italy.

Read more »

Friday, September 21, 2012

Fiat 500 Bellavista Design Concepts for Stylish Speedster and Roadster Variants


The Fiat 500 is beloved subject for many professional and amateur designers to express their creativity and skills. The 500 concept studies bundled under the Bellavista moniker that you see pictured here are the work of the students from the Polytechnic of Milan and Madeindreams.

The students developed two similar prototypes based on the Abarth 500. The first is a two-seater roadster model with a regular windshield, beefed up wheel arches, a double canopy behind the headrests and re-styled front and rear bumpers.

Read more »

Wednesday, September 19, 2012

Fiat-Chrysler CEO to Meet with Italian PM Amid Fears About Automaker's Future in the Country


On Tuesday, two days after two government ministers asked Fiat to clarify its plans, the Italian government announced Prime Minister Mario Monti would meet with Fiat and Chrysler CEO Sergio Marchionne on Saturday, September 22, to talk about the company’s “strategic prospects”.

Given that the Fiat Group is the country’s biggest company, the rumors about shutting down some of its Italian plants have caused a lot of concern.

Read more »

Monday, September 17, 2012

Abarth Announces New "Fuori Serie" Customization Programme, Presents 131 Mirafirori Livery for 500


The Fiat Group is once again upping the customization game for its Abarth brand with the launch of the new "Fuori Serie" programme at the Paris Motor Show later this month.

"With the 'Fuori Serie' programme, customers will have the chance to talk personally with the manufacturer to have their Abarths customized down to the smallest detail by a team of specialized Abarth designers, engineers and mechanics," Fiat said in a statement.

Read more »

Friday, September 14, 2012

CAW Makes Some Concessions Over New Contract with Detroit 3, Carmakers Still Undecided


Three days before the expiration of the ultimatum that the Canadian Auto workers’ union (CAW) has issued to GM, Ford and Chrysler, the union has made some concessions over the new contract in order to avert a simultaneous strike at all three carmakers' Canadian plants as it has threatened.

The CAW is proposing a lower starting wage for newly hired workers and a longer time for them to reach the top of the pay scale. Moreover, unlike current workers, new employees will contribute to their pensions but will still be entitled to a defined-benefit, not a defined-contribution pension.

Read more »

Thursday, September 13, 2012

Sneak Preview of Fiat's Lighthearted Commercial for the New 500L Minivan


The Fiat 500 range may be growing up in size and maturing in character with the new 500L minivan, but the Italian company has given the first commercial for the small MPV a very youthful feel.

Set to air in Europe on September 16, the TV spot reveals the five-door 500L through the eyes of a child and with the help of picturesque special effects.

Read more »

Wednesday, May 23, 2012

Abarth 695 Maserati edition UK prices

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Fiat has releases the pricing for the 500 Abarth 695 Maserati Edition in the UK. Production will be limited to 499 units with prices starts at £32,000. First deliveries are expected to begin towards the end of this year.

The new special edition models mates a 1.4-litre turbocharged petrol engine 180-ponies to an Abarth Competizione automated five-speed transmission with steering wheel controls, while other performance improvements come in the form of larger Brembo brakes, Koni shock absorbers and a variable back-pressure ‘dual mode’ exhaust.

All the technical work was carried out by Abarth, including an electrically-operated manual Abarth Competizione gearbox (one of the biggest costs), a set of upgraded Brembo brake calipers with 305mm discs, new Koni dampers and intriguing ‘variable back-pressure’ exhaust system – which ‘improves engine performance and delivers an inspiring sound above 3000 rpm.’

The exterior gets a special three-layer Pontevecchio Bordeaux livery and is well matched to the 17-inch Maserati-inspired Neptune design alloy wheels. Each model receives special Abarth 695 Maserati Edition graphics and serial number plates ranging from 1 to 499.

On the inside, the production model will be just like the one we saw at Geneva, sporting sand beige Poltrana Frau later with ’695′ stitched onto the headrests. Accents include matte-carbon on the dash and seat trim, a black leather steering wheel and a Jaeger LeCoultre-produced clock on the instrument panel.





Press Release

The new limited edition Abarth 695 Maserati Edition will cost £32,000 (OTR) when it goes on sale in the UK at the end of this year, the high performance brand has just announced. A set of stunning Tramontano leather luggage is among the exclusive convertible’s long list of standard equipment.

Just 499 of the 180bhp 1.4-litre turbocharged superminis will be produced. It follows the hugely successful Abarth 695 Tributo Ferrari project of three years ago – but this time the collaboration with a sporting legend has resulted in a limited edition epitomising the elegance and comfort of a Gran Turismo with the handling of a car fit to take on the road every day.

The Abarth 695 Maserati Edition (Edizione Maserati) features exclusive style details and special technical features developed by Abarth engineers for Maserati. The 1.4 Turbo T-Jet 16v engine is linked to an electrically-operated manual Abarth Competizione gearbox with steering wheel controls, while performance tyres on 17-inch Maserati-inspired Neptune design alloy wheels also improve acceleration.

The chassis has also been engineered to cope with the extra power. Front brakes feature Brembo monobloc callipers with floating 305mm discs while special Koni shock absorbers guarantee high performance in complete safety. A variable back-pressure ‘dual mode’ exhaust improves engine performance and delivers an inspiring sound above 3,000 rpm.

The car is finished in Pontevecchio Bordeaux – a colour from Maserati which is achieved with special three-layer paintwork to reflect light and accentuate its shine. The same paintwork is added to the door mirrors while the electrically controlled soft top is made of grey fabric.

Inside, the seats are upholstered in sand beige leather, with a 695 logo embossed on the headrests. The dashboard and gearbox trim are distinguished by a special matt-finish carbon lining, further enhanced with the 695 logo, while the door panels and rear panels undergo a special UV-LUX treatment, to give an elegant grey ‘flocking’ effect.

The black leather steering wheel is characterised by beige leather inserts and tricolour hub and houses the steering wheel gearbox controls, while the instrument panel has been specifically produced by the Jaeger brand. Other details include the aluminium pedal unit and sill plates, the carbon fibre kick plate with customised Abarth 695 Maserati Edition graphics, and a plate with the car’s series number from 1 to 499.

TECHNICAL SPECIFICATIONS – ABARTH 695 MASERATI EDITION

 
ENGINE  
4 cylinder in line, 4 valves per cylinder, 1368cc
Power: 180bhp (132 kW) at 5500rpm
Maximum torque 250 Nm in sport mode at 3000rpm
Supercharged with Garrett 1446 turbo 


TRANSMISSION
Abarth Competizione gearbox with 5 speeds, C510 gearbox family with gear paddles on the steering wheel


SUSPENSION
Front Abarth Koni shock absorbers with FSD valves
Rear Abarth Koni shock absorbers with FSD valves
Lowered ride


STEERING
Electric power steering with sport mode


BRAKES 
Floating, perforated and self-ventilating front discs ø 305mm × 28mm
Ventilated rear discs ø 264mm × 22mm
TTC - Torque Transfer Control


WHEELS  
Neptune Design 7×17" alloy wheels Tyres: 205/40 R17"


EMISSIONS
Euro 5 EEC-F5 Standard


CO2 EMISSIONS
151 g/km


FUEL CONSUMPTION 
Urban consumption (mpg): 33.6
Combined consumption (mpg): 43.4
Extra-urban consumption (mpg): 52.3


PERFORMANCE
Max speed >140mph.
Acceleration 0–62mph: <7 secs.

STANDARD EQUIPMENT

  • Special ‘Pontevecchio Bordeaux’ paint from Maserati
  • Xenon headlights
  • Titanium Grey soft top
  • Automatic climate control
  • Leather steering wheel with radio controls
  • Blue&Me TomTom satnav
  • Beige leather seats
  • Dashboard, fascia and gearbox trim in matt carbon
  • Door panels, console and tunnel in ‘Flocked’ UV-Lux
  • Dual mode exhaust with Maserati-inspired design
  • JBL hi-fi system
  • Bag set by Tramontano

Wednesday, August 3, 2011

Fiat 500C by Gucci

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Fiat launched the 500C by Gucci.

The new special edition Fiat 500C comes with 16" alloy wheels with a retro design, and hub caps featuring the double "G" logo.

Like the coupe, the cabrio 500 Gucci will be available in two colors, white with matte chrome-plated elements and glossy black with shiny chrome-plated accents. The difference, obviously, is the roof which gets the green-red-green Gucci web pattern, also found on the side of the car.

The Fiat 500 Gucci are equipped with a 100 horsepower 1.4-liter engine and provided with a rear brake calipers green Gucci. The Italian home fashion line appears in overdrive,lock-covers,rugs,and seat belts.

Inside, the cabin features two-tone Frau leather seats, polished chrome trim and plenty of Gucci accents. Additionally, the car is equipped with automatic climate control, a leather-wrapped steering wheel and the Blue&Me infotainment system.
The Fiat 500C Prices is 20,000 Euros


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Press Release

Fiat and Gucci introduce the new "500C by Gucci" cabriolet with an innovative European tour


On the wave of the remarkable interest attracted by "500 by Gucci" - 3000 pre-orders logged on the www.500bygucci.com website and requests from all over the world - Fiat and Gucci introduce the "500C by Gucci", a cabriolet version once again customised by Gucci Creative Director Frida Giannini in collaboration with the Centro Stile Fiat.

Orders will start in August. The car will be distributed worldwide and from September will be on display in selected Italian Fiat showrooms. It will have a price tag of 20,000 euros. Furthermore, as from 19 August, "500C by Gucci" will be the star of an original tour that will stop at some of the most famous places in Europe.

All the exclusivity of the "500 by Gucci" - attention to detail, feeling of elegance and style - is enhanced in this new version, and made even more attractive by the innovative electric soft top for opening a "window onto the sky".

The new convertible version will be available in two sophisticated body colours: white with matte chrome-plated elements and glossy black with shiny chrome-plated accents. For both, the soft top is black with the characteristic green-red-green Gucci web pattern printed lengthwise (the same graphic pattern is sported on the side of the car). Furthermore, the side pillars of the saloon version are maintained and with its special sliding electric top the Fiat "500C by Gucci" can be enjoyed all year round.

The exterior of the Fiat "500C by Gucci" is embellished by 16" alloy wheels characterised by the unmistakable retro design of the spokes, in perfect harmony with the exterior colours: an absolute first for cars in this category. The hub caps have a double "G" logo in matching body colour and the Gucci signature in italics is displayed on the tailgate and on the door pillar.

The passenger compartment of the Fiat 500 by Gucci also brims with style: stylish stitching, exclusive materials, satin and polished chrome-plated elements, a velvet-effect finish on the radio panel and two-tone Frau leather seats with Guccissima print. The "Gucci" web theme also appears on the seats, gearbox, key cover, mats and, with an innovative finish, on the seat belts.

Fiat "500C by Gucci" will of course come complete with a great deal of standard equipment: automatic climate control system, seven airbags (front, side, window and knee), Blue&Me system integrated with rear parking sensors, car radio with CD-MP3 player and leather steering wheel with radio controls.

Before debuting in showrooms in August the "500C by Gucci" will be the star of an original tour that will stop at some of the most charming locations in Europe. The first stop will be at Saint Tropez (from19 to 27 August) followed by Berlin (8 - 14 September), Barcelona (25 September - 2 October), London (16 - 23 October) and Geneva (23 - 30 October). In Italy, the tour will start from Forte dei Marmi (22 - 28 August) and then reach Rome (4 - 11 September), Florence (19 - 26 September) and Milan (8 - 16 October).

A striking 5-by-5 metre crystal cube with elegant shiny black lacquered bottom and top will be set up for each stage of the tour. Inside, set like a precious jewel, an example of the exclusive cabriolet will be on show. At night, the installation will light up creating a suggestive atmosphere that will further enhance the elegant car and the prestigious location. The stage is completed by three small showcases displaying some of the articles in the "500 by Gucci" collection, which comprises travel accessories, small leather goods, track suits, bomber jackets, driving gloves, eyewear and a watch.

Like the saloon version before, an original advertising campaign has been created for the Fiat "500C by Gucci" in which the car features next to model Natasha Poly. The selected Fiat dealerships that will be displaying the "500C by Gucci" will receive copies of an exclusive lifestyle brochure created as a fashion catalogue and designed to bring out the class and one-of-a-kind nature of this extraordinary interpretation of the glamorous world of 500 in artistic photographs.

Turin, 2 August 2011

Tuesday, February 22, 2011

Fiat 500 by Gucci【Video】


Gucci and Fiat unveiled the 500 by Gucci, the special-edition model is available in a black and white exterior color with Gucci scheme green-red-green stripes. The vehicle will debut at the Geneva Motor Show.

The stripes also appears inside on the seats, on the gear shift, the key-cover, the carpets and on the seatbelts. The interior also features chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the “radioboard,” the two-toned seats in Frau leather with the Guccissima print.

Based on the 100bhp 1.4-litre petrol powered model, outside, the car comes with 195/45 R16 wheels, with rear brake calipers in Gucci green.

While Fiat marked the collaboration with the car, Gucci has come out with a a range of clothing and accessories to mark the occasion, including bags, hats, scarves, sunglasses and even a wristwatch. Both were launched at Milan Fashion Week, and will be displayed at a dedicated stand at the Geneva Motor Show next week.


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Press Release

Fiat and Gucci announce the "500 by Gucci": a new italian design icon is born


In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store within the Fiat stand.

Frida Giannini said, "In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year".

The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing with the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost. The version equipped with 1.4 of 100 horsepower comes with rear break callipers in Gucci green. The car's silhouette is outlined by Gucci's signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the "radioboard," the two-toned seats in Frau leather with the Guccissima print.

The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, and will include a fully integrated above and below-the-line campaign. Commenting on the collaboration, Lapo Elkann said: «I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country's savoir faire in the world. It has indeed been very gratifying to work again on the car I love most with Fiat's Centro Stile and with Frida Giannini».

The 500 by Gucci will initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with a list price in Italy that starts from 17,000 euro all inclusive. The car will also be displayed in exclusive locations in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. It will then become available in the rest of the world at the end of the year.

Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at www.gucci.com from April 2011.