Fiat 500 Beach Cruiser Concept Unveiled Ahead of SEMA Show Debut

About a month ago, the Chrysler Group announced plans to display more than 20 Mopar-prepped Chrysler, Jeep, Dodge, Ram, Fiat and SRT brand concept vehicles and project cars at the 2012 SEMA aftermarket show, which takes place from October 30 through November 2 at the Las Vegas Convention Center.

Today, we get our first glimpse of one of those models and in particular, the Fiat 500 Beach Cruiser that was revealed during a special event at Mopar’s Accessory and Performance Lab in Michigan.

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New Fiat Panda 4x4 and 'Giusy' Miss Italia 2012 Hit the Paris Auto Show Catwalk [w/Videos]

The big news for Fiat at the 2012 Mondial de l'Automobile was the world premiere of three new additions to the Panda range, namely the 4x4, Trekking and Natural Power models.

And they weren't along as the cars were joined at the presentation by Miss Italia 2012, 19-year old Giusy Buscemi from Sicily. In case you wondering why, Fiat happens to be one of the official sponsors of the Miss Italia pageant with the latest generation of the Panda being the official car of the event.

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Sneak Preview of Fiat's Lighthearted Commercial for the New 500L Minivan

The Fiat 500 range may be growing up in size and maturing in character with the new 500L minivan, but the Italian company has given the first commercial for the small MPV a very youthful feel.

Set to air in Europe on September 16, the TV spot reveals the five-door 500L through the eyes of a child and with the help of picturesque special effects.

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