Potential Fire Risk Prompts Honda to Recall 537,000 Accords, But Parts won't be Available Until 2013

The first automotive recall of October comes from Honda that is expanding a previous safety action of around 52,000 model year 2007 and 2008 Acura TL vehicles to include 573,147 Accord V6s from the 2003-2007 model years for a grand total of 625,762 cars.

In a filing to the National Highway Traffic Safety Administration (NHTSA), the Japanese carmaker said that prolonged exposure to engine heat can cause the power steering hose to deteriorate prematurely, resulting in cracks and power steering fluid leakage.

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Honda Says it has "No Immediate Plans" to Replace the Accord in Europe

While in the United States, the Accord is Honda's bestselling nameplate with 218,665 deliveries this year (from January 1 through August 31), in Europe, things aren't anywhere near as rosy.

Speaking to Just-Auto, a spokesperson for Honda said that Accord sales in the continent have plummeted to the point that the car has become a niche model. As a result, the spokesman said that the Japanese carmaker has "no immediate plans" to launch a new model in Europe.

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What Kind of Drivers is Honda Targeting with its New "We Know You" 2013 Accord Ads?

In life, there are always two ways to see things: the glass can be half-full or half-empty. This may also be the case for some of the new TV spots Honda has prepared for its 2013 Accord, which goes on sale in the United States today, September 19.

The multimedia campaign is named "It Starts with You" and it puts a lot of focus on new technologies that help drivers avoid certain situations that could place them in danger, including the LaneWatch blind-spot display and forward collision warning systems.

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