Mercedes Still Trailing Behind BMW and Audi in Premium Sales Race for Number 1 Spot

A year ago, Mercedes-Benz CEO Dieter Zetsche sent a letter to his employees claiming that the three-point star brand must regain the top spot that it lost in 2005 in the premium segment.

“We are Daimler – we should be ahead of the pack!” proclaimed Zetsche who added at the time that in no way should they “be content with a solid second or even third place”.

Unfortunately, Mercedes’ global domination plan doesn’t seem to bear fruit. If anything, the company has fallen even further behind BMW and Audi, which are the number one and two premium carmakers in the world respectively.

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Scoop: 2014 Mercedes-Benz S-Class Prototype Makes Another Appearance in Colorado

Mercedes-Benz is preparing to up the ante in the luxury segment with a new and more technologically advanced S-Class model series, a prototype of which was recorded on film by the crew at TFLCar, while taking a break from testing near Denver, Colorado.

Set to be marketed as a 2014 model in North America and as a 2013 model elsewhere, the next S-Class will bring a host of…magical high-tech features.

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