VW Group Design Boss Says “Flamboyant” is so Last Year, “Simple and Clean” is the Way to Go

Walter de Silva is a man who knows a thing or two about styling; after all, he is in the business for the last 40 years.

The Italian designer has worked at the I.DE.A institute under award-winning architect Renzo Piano, who designed the Centre Georges Pompidou in Paris and the New York Times Building. In the automotive field, he has some pretty impressive designs in his long resume such as the Alfa Romeo 156, the Seat Tango concept, the Audi A5 and the VW Scirocco.

De Silva, who joined Audi in 2002 to become VW Group’s head of design overseeing all brands from Skoda to Bugatti in 2007, believes that the “overdesign” school, which began with BMW's Chris Bangle and his "flame surfacing" that has since been adopted by many automakers, is becoming obsolete.

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