While Kia surely got its act together in terms of designing, engineering and building vehicles over the past decade or so, the South Korean automaker seems a bit confused when it comes to naming its vehicles.
How else can you explain the fact that its new global compact sedan will have three different names, depending on the region?
In its home market of South Korea, where it was officially introduced this week, it will be called K3, while when it arrives in the U.S. and Canada, we will come to know it as the 2014 model year Forte, and in other markets such as Australia and Brazil, as the new Cerato.
Whatever it is called, the new compact model has adopted the brand's latest design DNA both inside and out, while offering a raft of new technologies such as a parking assistance system, LED headlamps and Kia's next generation “telematics” service UVO, which enables drivers to control their cars via a smartphone or other IT devices.
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